The Mizpah
Strategy • Identity
A historic tower in downtown Syracuse reimagined as a wine bar and event venue, designed for gatherings ranging from everyday connection to once-in-a-lifetime celebrations.
The Challenge
Honor a building’s layered history while introducing it a new destination for events and community gathering.
Create something that felt awe-inspiring yet approachable, positioning it as both a landmark and an active, modern “third space.”
The Strategy
Center the brand around the building itself—its architecture, history, and the many roles it has played in the community.
The Solution
A brand that elevates the building as the experience, transforming its history and architecture into its greatest asset.
The Mizpah now stands as a distinctive destination—where past and present converge, and every gathering is enhanced by the beauty of the building its in.
The Work
Strategy
Defined positioning centered on the building’s history, architecture, and role in the community.
Designed a brand identity system that reflects the building’s character while supporting its next chapter as a modern gathering space.
Identity
