SOMA Movement Studio
Messaging • Brand Identity
A multi-disciplinary studio in Central New York offering physical therapy, pilates, and strength training under one roof. SOMA approaches care through a whole-body lens—bridging rehabilitation and performance to help people move better, stay active, and feel their best.
The Challenge
Unite physical therapy, pilates, and strength under one clear and cohesive identity. Position SOMA between healthcare and fitness in a way that felt clinical yet approachable and performance-driven yet welcoming.
The Strategy
Build a brand rooted in the idea that recovery, strength, and movement are all connected. Create an experience that feels supportive, empowering and human—more like a place you belong than a place you go when something is wrong.
The Work
Identity
Developed the tagline “Your body as a whole” and established a framework that unifies physical therapy, pilates, and strength under one philosophy.
Messaging
Designed a visual identity system that reflects strength, balance, and movement.
