Get Reps
Strategy • Messaging • Identity
Get Reps is a sports technology company giving athletes the tools to measure their progress, sharpen their skills, and get noticed. With a focus on lacrosse and long-term ambitions to expand across multiple sports, the company needed a strategic foundation, clear messaging, and a bold identity system to position itself as a leader in athletic training technology.
The Challenge
Get Reps’ technology is the first of its kind so the brand needed to communicate clearly and establish credibility with coaches, parents, and athletes alike.
The Strategy
Establish a brand that looks sporty, techy, and bold enough to break through a saturated sports market. The brand voice should mimic that of a coach; empowering and motivating.
The Solution
Get Reps’ draws aspiring athletes in with an aesthetic that’s equal parts modern, sporty and techy. It finds the human-factor in all the data with brand messaging that promotes mentorship, hard work, and community.
The Work
Strategy
Defined market positioning centered on ambitious athletes and their support system.
Identity
Developed a voice that balances the seriousness of performance with warmth of encouragement. Wrote the descriptor “Sports Training Technology” and the tagline “Measure Greatness”.
Messaging
Created a bold, modern identity system where sports meets technology, designed for instant recognition.
