Harvey’s Garden
Naming • Strategy • Messaging • Brand Identity
A human-first therapy practice focused on helping young adults navigate seasons of change with openness, compassion, and optimism.
The Challenge
Create an identity that softened the clinical perception of therapy and reflected the outcome of talk therapy: endless possibility.
The Strategy
Build the brand around the idea that change is something to move through with care, clarity, and support.
Every element was written and designed to reinforce optimism, connection, and openness.
The Work
Naming
Developed the name “Blue Sky Therapy” to evoke optimism, clarity, and brighter days ahead.
Messaging
Defined the brand around a human-first approach to therapy centered on openness, connection, and seasons of change.
Strategy
Crafted the descriptor “Counseling through seasons of change” and tagline “Today is looking up” to reinforce the brand’s hopeful and approachable tone.
Identity
Designed a visual identity system rooted in conversation and optimism, using a rising sun and speech bubble to symbolize growth through dialogue.
